May 11, 2021Member-onlyStudio Visit with Liat YossiforThis studio visit took place over Zoom, just before the work was about to ship to New York, for Liat Yossifor’s upcoming exhibition at Miles McEnery Gallery. LR- I noticed a shift in the work since your review “Contemplating Disembodiment in the Work of Liat Yossifor” for your exhibition at…Art8 min readArt8 min read
Feb 4, 2020Digital Commerce at Webwinkel VakdagenFebruary 4th, 2020. My first visit to Webwinkel Vakdagen at the Jaarsbeurs in Utrecht taught me something invaluable: that there are thousands of e-commerce professionals and all of them are seeking information, training and inspiration. In addition to the extensive list of exhibitors — from paying-solutions to packaging and fulfilment…Ecommerce6 min readEcommerce6 min read
Jan 24, 2020Selling Design and Art Editions OnlineJanuary 24th, 2020. After a 30-year track-record of creating products and interior designs, as well as, executing art direction for global premium brands, opening an online Boutique seemed like the most logical step for Amsterdam-based design studio Marcel Wanders. TOWARDS eCOMMERCE To capitalize on the societal shift toward eCommerce, about…Marketing3 min readMarketing3 min read
Dec 10, 2019The Challenge of a Global Brand- with HeinekenDecember 10th, 2019. I recently interviewed Mark van Iterson (Director Global Heineken Design) and we spoke about the challenge Heineken faces today as a global brand and what’s next. The Challenge of a Global Brand It could be said that 30 years ago, the biggest challenge in the beer category…Branding Strategy6 min readBranding Strategy6 min read
Aug 13, 2019Stella McCartney. Sustainability and Luxury: Why Taking the Long View Pays Off.“The starting point is not Design. The starting point is Sustainability” — Stella McCartney How to Achieve Great Brand Visibility August 13th, 2019. American singer-songwriter Billie Eilish wore an eye-catching outfit at Glastonbury. It didn’t go unnoticed to an audience of 40.000 fans, and…Sustainability5 min readSustainability5 min read
Jul 9, 2019How Fenty is Creating Great Digital Content[Due to copywriting issues, relevant images are linked, not shown, in the text] July 9th, 2019. Fenty, a contemporary luxury clothing house, is Rihanna’s latest business endeavour. The label is part of LVHM luxury fashion conglomerate that owns Louis Vuitton a.o. Today, we are witnessing the humanising of brands. How…Fashion6 min readFashion6 min read
Apr 30, 2019Boris Veldhuijzen van Zanten — Walking Up a Mountain One Step at a TimeApril 2nd, 2019. I leave the interview with Boris Veldhuijzen van Zanten feeling like I have yet to connect with him. Damn. Throughout the conversation, of course, Veldhuijzen van Zanten is his dandiest-polished- disciplined-self. Damn. What else could I have done? I could have asked him to juggle seven circus…Startup5 min readStartup5 min read
Apr 2, 2019Member-onlyHow Powerful is Audio Branding?April 2nd, 2019. Have you ever heard the expression sonic branding? Have you ever noticed that the greatest brands, next to a visual identity, have an acoustic identity? The Power of the Tune in your Head Considered one of the best soundtracks of all time, John Williams’ score for ‘Jaws’…Branding5 min readBranding5 min read
Feb 4, 2019Do It Like Adidas — How to Convert with Killer Digital ContentDo It Like Adidas — How to Convert with Killer Digital Content February 4th, 2019. Sports labels master the digital game, with top brands excelling at brand awareness reputation and sales conversion. Recently, I have learned about the three pillars sustaining Adidas’ digital strategy across the brand’s multiple touch…Marketing4 min readMarketing4 min read
Jan 15, 2019Individualisation and MarketingJanuary 15th, 2019. From chatbots, to designing your own sneakers, or have your travel luggage engraved with your initials, brands are consciously and steadily making steps towards personalisation. This strategy comes as trend reports and studies point out how millennials and Gen Z favour brands that allow them to feel…Social Media2 min readSocial Media2 min read
