April 2nd, 2019. Have you ever heard the expression sonic branding? Have you ever noticed that the greatest brands, next to a visual identity, have an acoustic identity?
The Power of the Tune in your Head
Considered one of the best soundtracks of all time, John Williams’ score for ‘Jaws’ (1975) centers on a chilling 2-note motif that anyone who has seen the film will recognize…
