Liliana RodriguesStudio Visit with Liat YossiforThis studio visit took place over Zoom, just before Liat Yossifor’s upcoming exhibition at Miles McEnery Gallery.·8 min read·May 11, 2021----
Liliana RodriguesDigital Commerce at Webwinkel VakdagenThousands of e-commerce professionals seek information, training and inspiration at Webwinkel Vakdagen.6 min read·Feb 4, 2020----
Liliana RodriguesSelling Design and Art Editions OnlineAfter a 30-year track-record of creating products and interior designs, as well as, executing art direction for global premium brands…3 min read·Jan 24, 2020----
Liliana RodriguesThe Challenge of a Global Brand- with HeinekenThe challenge Heineken faces today as a global brand and what’s next.6 min read·Dec 10, 2019----
Liliana RodriguesStella McCartney. Sustainability and Luxury: Why Taking the Long View Pays Off.How Incompatible are Sustainability and Luxury?5 min read·Aug 13, 2019----
Liliana RodriguesHow Fenty is Creating Great Digital ContentFind out the ways Rihanna’s latest business in contemporary luxury clothing is rolling-out great digital content.6 min read·Jul 9, 2019----
Liliana RodriguesBoris Veldhuijzen van Zanten — Walking Up a Mountain One Step at a TimeI leave the interview with Boris Veldhuijzen van Zanten feeling like I have yet to connect with him. Damn. What else could I have done?5 min read·Apr 30, 2019----
Liliana RodriguesHow Powerful is Audio Branding?In our age of visual overcrowd, how can brands still trigger emotional recall, build trust and increase sales?·5 min read·Apr 2, 2019--1--1
Liliana RodriguesDo It Like Adidas — How to Convert with Killer Digital ContentSports labels master the digital game, with top brands excelling at brand awareness reputation and sales conversion. What can we learn?4 min read·Feb 4, 2019----
Liliana RodriguesIndividualisation and MarketingHow to navigate today’s demand for individualisation while recognising and honouring the plurality of a brand’s audiences?2 min read·Jan 15, 2019----